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  • OXXO Blooms as Orlando Booms


    OXXO Blooms as Orlando Booms 

    Franchise Is A Pioneer In “Experiential Dry Cleaning” 

    Hollywood, FL, June 19, 2018 — OXXO Care Cleaners® , the most innovative, environmentally friendly garment cleaning franchise founded on the “We Care” philosophy, announced today that it is expanding operations in Orlando, FL. OXXO will be opening a new store at 190 Aloma in Winter Park, FL 32792.

    Orlando Franchisee Reny Balsa, a food industry professional from Venezuela, knows how to cater to consumers who need fast, friendly, and convenient service. In Venezuela, Reny’s family owns the food company that services Grupo Polar’s cafeterias. “When I decided to come to the U.S., I identified Orlando as the perfect city in which to live and own a business, because it truly reflects the American Dream – from Disney, where all dreams come true, to the city’s fast-growing STEM [science, technology, engineering, and math] sector. Orlando reflects the ‘anything is possible’ mindset, combining innovation and technology with a modern service that people today really need.”

    OXXO Orlando customers love the unique combination of services offered—24/7 ATM pick up/drop off, boutique-style setting, mobile payment app, use of GreenEarth, and on-premises hand ironing. “People truly like the OXXO luxury dry cleaning experience, and we’re very excited about the opening of OXXO’s fourth Orlando store,” says Balsa.

    OXXO’s Orlando-area expansion comes amid the metro area’s booming growth and popularity. For the last four years, Orlando has undergone a profound economic transformation, from its airport expansion to the luxury residential boom downtown. Companies like Amazon and Siemens have made Orlando their home. In the medical sector, there has been vast innovation at the VA Medical Center and Nemours Children’s Hospital. In education, UCF recently opened its medical school in Lake Nona, where there is an OXXO store. And in sports, the USTA just opened a massive tennis school and complex that brings together the country’s best players. Orlando City will open and become home to the Lake Nona soccer team.

    Forbes recently planted the Orlando-Kissimmee-Sanford metroplex at #4 on its “America’s Fastest-Growing Cities 2018” list. Forbes further confirms that Orlando leads the U.S. in STEM growth. OXXO’s next-generation, tech-driven approach to dry cleaning fits perfectly here.

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    OXXO’s Lake Nona Store: 12278 Narcoossee Rd #105, Orlando, FL 32827


    OXXO is the only dry cleaner in Orlando that offers operational transparency, speed, quality, and ATM-style convenience. All Orlando stores have same-day service available when ordered before 2:00 PM, or the next day if made after 2:00. Dry cleaning is available at plant stores and via drop stores.

    OrlandoRenyPlant.jpg


    OXXO’s Southchase Store: 12147 S Orange Blossom Trl, Ste 102, Orlando, FL 32837 


    Guillermo Gallegos, owner of the OXXO Clermont store, brings business experience from the manufacturing and industrial sectors.  He most recently owned a Home Depot-style store in Venezuela. OXXO Clermont serves Orlando’s Northwest region, specifically Windermere, Phillips, Occoe, Winter Garden, Oakland, Minneola and Clermont.  Guillermo states that this region has shown great demand for OXXO’s pick-up and delivery services as a result of the growing presence of corporations and condo associations.


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    OXXO’s Clermont Store:
     2430 E Hwy 50 Ste A Clermont, FL 34711 


    OXXO CEO Salomon Mishaan concluded: “We are confident that the personalized service and experience offered at our Orlando locations will continue to drive loyalty for our brand throughout the region. We thank Orlando residents for truly embracing OXXO.”

    The post OXXO Blooms as Orlando Booms appeared first on GreenEarth Cleaning.

  • GreenEarth Affiliate, WashBox is Making Moves.


    washbox

    NorthStar Moving Co., WashBox Partner for New-mover Convenience

    LOS ANGELES — NorthStar Moving® Co., self-described as the leading eco-luxury mover in California, announces a new partnership with WashBox, a high-end, locker-based, drycleaning delivery service. It indicates that this partnership will provide its clients with superior drycleaning service, steps from their door after relocating.

    “A new dry cleaner is often needed pronto,” says Laura McHolm, NorthStar Moving co-founder and chief of organized living, “particularly if you are starting a new job! WashBox takes the hassle out of finding a convenient, experienced and affordable dry cleaner after a move, by providing everything in the palm of your hand.”

    The new partnership ensures that the moving company’s clients “avoid the hassle of finding a qualified dry cleaner in their new neighborhood, while bringing an innovative level of convenience to a new home,” it explains.

    “When you move we know there is a long list of new service providers to hunt down. That’s why we have added WashBox to our partners, eliminating the search for a trusted drycleaning service,” McHolm points out.

    WashBox notes its mission is to provide clients with exceptional drycleaning and laundry services in the most convenient, secure and affordable way, while also being environmentally friendly. The WashBox family has been providing the highest quality drycleaning services since 1924.

    Today, it relates, the firm offers a mobile three-step locker solution. First, simply drop off clothing in a locker in one of their 500 residential building locations and set a 4-digit pin. Second, place the order on their app. Lastly, receive a text or email when your order is ready, go to the locker and enter the 4-digit pin to pick up your freshly cleaned items.

    WashBox notes that it owns and operates a drycleaning plant that is conveniently located in Los Angeles. By operating out of a very large industrial facility, it relates, it reduces chemical and energy consumption and increase efficiencies.

    Electricity used in their cleaning plant is purchased from renewable energy generators such as hydroelectric, wind or solar power facilities. It uses GreenEarth Cleaning solution, which is non-hazardous and non-toxic to the environment.

    See full American Dry Cleaner article here. 

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  • Palm Oil – A Small Step in The Right Direction


    palm oil

    British Frozen Food store Iceland is looking to ban Palm Oil in its own branded products by the end of 2018. One of the food retailers outside of the big four Supermarkets, feels that the production of Palm Oil in South East Asia, is not sustainable and in fact it’s their opinion that harvesting Palm Oil is having a devastating effect, which is why they have taken the decision.

    They will still however continue to stock products by other brands that may contain Palm Oil but hope their decision might influence others. Iceland have also committed to removing plastic from its own branded products by 2023.

    After the end of the year, their own products will carry a ‘No Palm Oil’ sticker, which features an image of an orangutan.

    Chances are Palm Oil is found in many products found around the home, from Biscuits to Soap and Iceland were first alerted to the full details of Palm Oil harvesting by Greenpeace.

    Richard Walker, Managing Director of Iceland has stated:

    “Until Iceland can guarantee palm oil is not causing rainforest destruction, we are simply saying ‘no to palm oil’. We don’t believe there is such a thing as ‘sustainable’ palm oil available to retailers, so we are giving consumers a choice about what they buy”

    Why is Palm Oil considered to be controversial?

    • Palm oil production is said to have been responsible for about 8% of the world’s deforestation between 1990 and 2008, which also has a knock on effect on the wild life that live there.
    • Burning large areas of forests to clear areas where oil palms can be grown has also been blamed for high levels of air pollution in South East Asia
    • Some experts say eating palm oil is unhealthy because it is high in saturated fat

    EU labelling laws were changed in 2014 so products must now state specifically if they contain palm oil.

    Iceland Frozen Food’s annual commitment to Palm Oil is 500 tonnes. Whilst this is a drop in the 400,000 tonnes that comes into the U.K. each year, it is definitely a step into the right direction.

    By: Garry Knox

    The post Palm Oil – A Small Step in The Right Direction appeared first on GreenEarth Cleaning.

  • OXXO Care Cleaners Announces New Investment Model


    OXXO Care Cleaners Announces New Investment Model for
    Multiunit Operators at Finance Conference

    Hollywood, FL, May 7, 2018 — OXXO Care Cleaners® the most innovative, environmentally friendly garment cleaning franchise founded on the “We Care” philosophy, will announce a new multi-unit investment model at the Franchise Times Finance & Growth Conference in Las Vegas. Salomon Mishaan, CEO, will deliver a presentation on OXXO’s innovative franchise to multi-unit operators and investors at the show.

    “Our investment model has evolved significantly over the last year. We now offer more opportunities for multiunit operators that want to diversify. From super plant stores, to plant stores to pickup and delivery trucks to drop stores, OXXO’s new program is set up so that seasoned multi-unit operators can invest in five or more OXXO units easily and cost effectively. As an incentive, multiunit owners who purchase more than five units can save 50% off their franchise fee. With this, we aim to replicate our success in Florida, and accelerate growth in attractive markets with new Partners,” said Salomon Mishaan, CEO of OXXO Care Cleaners.

    The US $9Billion dry cleaning industry today is increasingly promising for franchises with proven business models with 36,253 units employing 144,422 people. Traditional models are being phased out and stricter environmental standards provide a great space for new players.

    OXXO is the most innovative dry cleaning franchise on the market todayOXXO’s goals in 2018 include the following:

    • Replicate the Florida experience, where OXXO is the largest Dry Cleaning Franchise, in others States.
    • Establish the OXXO business model and store concept the most attractive investment in the Dry Cleaning Industry.
    • Reach the highest retention rate in the Dry Cleaning Industry.
    • Achieve at least a 90% customer satisfaction level.

    “A great franchise is not born solely from using modern high-tech machinery and a novel idea. The OXXO franchise is based around a single core value: caring. It’s not just “green”; green is a by-product of caring. We care for the environment, our customers, our workers, and the clothes we handle. Everything we do is executed with a passion for caring,” adds Mishaan.

    From an operational perspective, OXXO processes and equipment have been designed and selected to achieve low cost through technology and high operational efficiency. OXXO satisfies all current environmental regulations and uses GreenEarth solvent. OXXO was created and its sites are selected to serve a finely defined target market.

    Since launching the franchise in 2002, OXXO Care Cleaners® has expanded to 60 locations worldwide with a strong presence throughout the Southeastern and Mid-Atlantic United States and International. Inspired by rapid growth and a pioneering business model, the brand’s new expansion goals are very optimistic for 2018. Contact sales@oxxousa.com for an appointment.

    The post OXXO Care Cleaners Announces New Investment Model appeared first on GreenEarth Cleaning.

  • GreenEarth Day


    The year 2020 will mark the 50th anniversary of Earth Day, or GreenEarth Day as we like to call it, and currently this celebration is recognized as the largest secular observance in the world.

    There are an estimated over 5,000 environmental groups in 184 countries focused on educating and activating the world’s population to encourage policy change and influence positive human behavior.

    The participants worldwide for Earth Day are estimated to exceed well over 1 billion people.

    Countless conservation and sustainability projects are being promoted on every possible channel imaginable focused on this day.

    With the culture and mission of GreenEarth Cleaning so aligned with the spirit of Earth Day, it is understandable that it takes on the feeling of a birthday celebration for the GreenEarth family.

    GreenEarth Cleaning sees our focus to help this industry follow our lead in promoting year-round attention to sustainable garment care.

    The message below went out to all our Affiliates worldwide in advance of Earth Day was meant to be shared with all and the message bears repeating.

    Happy Earth Day

    What’s your one thing?
    Why not make everyday Earth Day by making a resolution to take at least one positive green action each and every day? Doing one green thing each day is an easy enough promise to make, and you’ll feel good about keeping it

    GreenEarth Affiliates, their employees and customers are aware of the positive impact that our commitment to sustainability benefits the environment.

    On this one day, it feels right to merge our names here on this day, joining with the Earth Day celebration and proclaim that: GreenEarthDay is Everyday!

    By: Joe Blaha

    The post GreenEarth Day appeared first on GreenEarth Cleaning.

  • Talking Circular Fashion


    sustainable aftercare

    On Thursday 12th April GreenEarth® Cleaning hosted a Business Briefing on the subject of ‘Sustainable Aftercare for Garments and Textiles’ at the Marriott Grosvenor Square in London.

    Keynote speaker for the day was GreenEarth President Tim Maxwell, alongside Louann Spirito of SGS and myself.

    It was a great opportunity for us to talk a room of retailers, manufacturers and testing houses about the GreenEarth® difference and how it can make a difference to how retailers operate and to our planet.

    Following the introductions, Tim talked to the delegates about what GreenEarth® is, who we are as a team and how important a role we play in garment aftercare. Talking not only about how at worst GreenEarth® performs as well as other solutions and in a lot of cases much better, because of no colour loss, no shrinkage and most importantly because it is non-toxic… particularly important for the planet and for those who work in the aftercare industry.

    Tim highlighted how more and more dry cleaners around the world are using GreenEarth and that D5 the purest form of liquid silicone used for dry cleaning, is also used in many products found in most households, such as body lotions, shaving foam and deodorants. Then going onto make the point that GreenEarth is mostly recycled, loses less energy than other solutions and ensures that clothing and textiles can last longer – drawing comparisons with the key fundamentals of the circular economy.

    Next to speak, was Louann Spirito, Director of Technical Support for the Softlines area of SGS. Louann gave an insight into the business and also her years of experience working in testing labs. Her recollection of how Perchloroethylene would melt the tongs she would use for textile testing, really got the delegates’ minds turning! Louann relayed how the use of the GreenEarth machine in Guangzhou, China has really made SGS look at testing within its global business.

    SGS have had the machine in operation for over 2 years and has worked well to service retailers and manufacturers, particularly in the far east. Their evaluation is consistent with the excellent consumer experience of GreenEarth and again particularly around embellished items and leather garments. There are many challenges facing the Testing industry, which Louann talked through and one of those challenges is Sustainability.

    The GreenEarth and SGS relationship is one that will last long into the future.

    Tim then took to the stage again and talked about new developments within GreenEarth, particularly the increased use of the Activated Clay Filtration (ACF) programme. Using Activated Clay Filtration powder combined with environmentally improved detergent (Sustain) and Spotting Agent (Prime), affiliates around the globe are seeing even better results from GreenEarth with a reduction of energy and water usage by 50 per cent.

    GreenEarth is now in over 40 countries via over 1800 dry cleaners and 2018 is looking like a year for continued growth and development.

    It was my turn to speak to the audience, demonstrating some of the differences that we had seen on silks, leathers and other items, stressing how important it is to test to get the best results for them and the customer.

    Sustainability has crept up the agenda of Fashion retailers significantly over the last 18 months and that has shown through the enquiries and meetings that we have had. I talked through the work that I have done over the last 3 years and how there are options to attend technical meetings or indeed for me to present to garment technicians at head offices.

    Testing is fundamental to the performance of the garment and the customer experience. Delegates were able to see test results for themselves, the GreenEarth difference on leather swatches and pieces of embellished materials.

    Attendees were able to understand how they could promote GreenEarth on their care labels, followed up with colleague and customer communications, informing them what GreenEarth is and how it can be accessed globally. The support that GreenEarth® is able to be in a position to give to retailers and affiliates alike is second to none, due to their customer loyalty and reputation.

    Over the last 20 years, GreenEarth® has established its own heritage as a sustainable form of aftercare. It is by far the most credible alternative option to perc. Other entrants to the market may have an advantage over perc… but fail to tick as many boxes as GreenEarth® – the performance and environmental statistics speak for themselves.

    As we approach Earth Day, we are proud to green and completely clean.

    If you’d like to attend future GreenEarth® events, please visit our Events Page.

    By: Garry Knox

    The post Talking Circular Fashion appeared first on GreenEarth Cleaning.

  • Tailored Brands Divests MW Cleaners


    Tailored Brands, Inc. (NYSE: TLRD) announced, in a statement March 14, 2018, the company sold its MW Cleaners business on March 3, 2018, for approximately $18 million.

    “MW Cleaners operated as an independent retail dry cleaning business separate from our vertically integrated dry cleaning operations that support our formalwear rental business.  As part of our commitment to optimize our portfolio, focus on our core businesses and unlock cash flow, we decided to sell MW Cleaners,” said Tailored Brands Chief Executive Officer Doug Ewert.

    At the time of the transaction, MW Cleaners operated 38 retail dry cleaning, laundry and heirlooming facilities in Austin and Houston, Texas.

    The EDIT TX group purchased MW Cleaners businesses from Tailored Brands on March 3, 2018. EDIT TX will convert 36 MW Cleaners stores in Houston, Texas and the MW Cleaners delivery business in Austin, Texas to Tide Dry Cleaners.  EDIT TX will also begin operating the 2 Tide Dry Cleaners stores in Austin, Texas.

    EDIT TX includes Tide Dry Cleaners franchisees that own and operate units in Amarillo, TX; Austin TX; Kansas City MO; and Lubbock TX. The multi-generational leadership of MW Cleaners are partners in the EDIT TX group. Michael E. Nesbit will be the CEO of the organization and the entire MW Cleaners team has been retained. The group said in a prepared statement, “EDIT TX is thrilled to expand the Tide Dry Cleaners brand throughout Texas with some of the most influential leaders in the dry cleaning industry.”

    See article here.

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  • GreenEarth Affiliates Walking The Walk


    OXXO Care Cleaners ® Celebrates Earth Day with Incentives for Green Conscious Customers

    Hollywood, FL, April 4, 2018 OXXO Care Cleaners ®, the environmentally friendly garment cleaning franchise that was first to use GreenEarth® solvents while offering 24/7 ATM-style service, announced today that the franchise will be carry out numerous incentives throughout the month of April for eco-conscious customers, in addition to community activities in celebration of Earth Day, and a 15% discount on all dry cleaning services.

    During the month of April, in celebration of Earth Day, we will carry out a Reuse and Recycle with OXXO campaign,  consisting of two parts: The first involves incentivizing clients to recycle their OXXO hangers and garment bags by bringing them back to the store. We hope to be able to Reuse and Recycle as many hangers as possible, then send all unusable hangers to a recycling agent, incentivizing all customers to partner with OXXO to reduce landfill waste,” said Salomon Mishaan, Founder & CEO of OXXO Care Cleaners.

    The second effort involves a “Spring Cleaning” clothing drive in which we are asking customers to donate unused and unwanted clothes  (men’s, women’s & children’s) to Dress For Success & Suited For Success in order to help the needy and the environment, reducing landfill clothing and waste. Dress for Success is a Miami Non- Profit that helps unemployed men and women trying to re-enter the workforce. Their mission is to empower women and men to achieve economic independence by providing a network of support, professional attire and the development tools to help them thrive in work and in life.

    Additionally in April, OXXO and South Florida’s Communities In Bloom (CIB) will continue their social responsibility partnership with several events to help underprivileged children (and women) in South Florida communities.

    “OXXO is a proud supporter of a year-long effort organized by Sophia Arana and Evely Forte of Communities in Bloom to help the needy in South Florida. The 2018 program began with an event on March 24th at Touching Miami with Love (1350 SW 4th Street Homestead, FL 33030), where over 40 volunteers created beautiful flower beds and painted decorative pots,” said Mishaan. Touching Miami with Love’s children’s program focuses on inspiring, educating, and empowering needy children through educational support after school.

    On April 15th, OXXO will support Communities in Bloom at Kristi House (301 NW 52nd Street Miami, FL 33127), a private, non-profit organization in Miami, Florida, dedicated to healing and eradicating child sexual abuse. Starting at 10am, CIB volunteers will create a backyard meditation garden and paint decorative pots for the children.

    At the end of April, OXXO will sponsor two more CIB projects in celebration of Earth Day. These projects will be hosted at non-profits that benefit children, and they will involve painting pots, planting, and teaching children about plant care. Communities in Bloom is a non-profit,501(c)(3) organization dedicated to restoring the landscaping of local non profits that assist children in need. Their mission is to create beautiful green spaces, while simultaneously promoting a love for plants and the environment in the local community.

    The post GreenEarth Affiliates Walking The Walk appeared first on GreenEarth Cleaning.

  • Kansas City Fashion Week


    The brisk wind that blew over Kansas City last Thursday evening was all too fitting for a fall/winter runway. But the warm glow of the chandeliers inside The Grand Hall at Power & Light easily made up for it.

    High heels. Glitzy makeup. Bright camera flashes. Kansas City Fashion Week was everything a fashion show ought to be—plus some.

    Eight designers took to the U-shaped catwalk that night. From Liv’s fierce designs for women wearing sizes 12 to 36 to Nokota.Style’s distinguishable equestrian flair, this time inspired by the moon. With each and every collection, the venue’s art deco backdrop faded, only the runway in focus. By the last designer—LENZANITA Couture—the marbled floors, elegant columns, and gold accents were but a bokeh.

    If I had to pick a favorite, this would be it. Anita Kealey’s fashions are truly pieces of wearable art. And her brand is entirely backed in sustainability. But it’d be hard to even guess that her creations used scraps from a local balloon manufacturer or now-obsolete media tape; it’s natural among otherwise classic shapes and lines.

    As excited as I am for springtime, the olives, plums, slate blues, and heather grays LENZANITA featured had me yearning for a pile of fallen leaves. Any of the wools (from South Dakota-raised sheep, no less) would be a perfect pairing with those ankle boots in my closet, I daydreamed, sitting front row in my off-the-shoulder multi-colored maxi dress. When Kealey, herself, walked out, just imagine me as the heart-eyed emoji.

    Chalk it up to this being my first fashion show, but LENZANITA is something special. I’m not the only one to notice, either. Publications like Midwest Living and Martha Stewart have already spotlighted Kealey’s work.

    It’s exciting to see a Midwesterner making their mark—or the lack thereof—in today’s fashion. The industry’s future lies in brands like LENZANITA. The industry’s future lies in environmental consciousness.  

    By: Zarah Eads

    The post Kansas City Fashion Week appeared first on GreenEarth Cleaning.

  • Great Article by American Dry Cleaner!


    Off the Cuff: Get to Know…. Tim Maxwell

    President, GreenEarth Cleaning

    CHICAGO — In this latest installment of Off the Cuff, where readers can meet and learn more about someone from the fabricare industry, let’s get to know Tim Maxwell, president of GreenEarth Cleaning.

    Tell us where you were born, grew up, and reside today?

    “I was born and raised in Toronto, Ontario, Canada, where the family wholesale leather cleaning business is still operating. I moved with my wife Karen and my two kids, Kelsey and Kolin, to Kansas City, Mo. where GreenEarth Cleaning is headquartered, in 2006.”

    Hobbies (that you’ll admit to)?

    “I enjoy water sports (skiing, sailing and boating) and I am an avid downhill skier. Given my Canadian heritage, I am required to play men’s ice hockey league twice per week in order to fit into the smaller airplane seats that are standard issue today.”

    What gets you excited at work?

    “I enjoy the sense of satisfaction I get when our team is able to save a dry cleaner’s location from a landlord that is not renewing a lease until we present the GreenEarth option. With the built-in safeguards that are inherent in the system, hundreds of good operators have been able to save their families financial well being. Awesome feeling!”

    Lastly, tell us a secret (keep it clean) nobody knows about you?

    “My secret is that someday I hope to circumnavigate the globe in a sailboat…don’t tell anybody!”

    See full article here.

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